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  • Virginia 3-Day Media Relations

Overview

It doesn’t matter if you’re law enforcement, fire service, emergency management, city administration,
county leadership, state agency, federal coordination, or corporate public affairs.

When crisis hits, the spotlight finds you.
And the media doesn’t care if you’ve never done a press conference before. They don’t care if you’re “not the public spokesperson.” They don’t care if you need time to prepare.

They care about the story. And you’re it.
Third Degree Communications trains public-facing professionals across every sector who need to communicate clearly, confidently, and correctly when their organization faces scrutiny.

Seminar Highlights

• Internal operations of news studios and editorial decisions
• What elevates incidents from local coverage to national attention
• How reporters juggle breaking news against scheduled segments
• Your role in providing context before narratives form
• Best practices that build media trust across organizational types

Course Outline

Days 1-2

Crisis communication frameworks, coordination protocols, response strategies, and relationship-building techniques that work across ALL public service and corporate environments.

Day 3

Exclusive newsroom access (live or virtual) where you see how media professionals select stories, operate under pressure, and decide which spokespersons look credible vs. which ones create more questions than answers.

Seminar Speakers

  • This was, by far and away the best training I have received in 15 plus years of Law Enforcement. The instructors are experienced, engaging, articulate, and very entertaining. I will be recommending this training to multiple agencies.

    —Mark Paynter, Oregon DOC

  • Effective teaching teams! The presentation of the material was consistently interesting, and intelligent without being too intellectualized.

    —Michele Keller, Deputy Probation Officer, County of Alameda

  • It not often that you go to a training that you really, really want to pay attention to. Because of the high quality information and style of presentation, I knew that if I looked away I was going to miss out.

    —Quinten Graves, Oregon State Police

  • This training provided the useful tools necessary for assessing the veracity of a suspected child abuser, which goes a long way in helping to protect children.

    —Sunny Burgan, MSSW, LCSW, Social Work Supervisor, Santa Clara County DFCS

  • Instructional style is engaging and highly effective.

    —George Laing, Fire Prevention Captain, Investigator

  • Your training gave me the confidence and tools to interview the suspect for over 5 hours and to bring a closure to the case.

    —Daniel Phelan, San Jose Police Department

  • The information presented was highly relevant to my job and was presented in a manner that was organized and very easy to digest.

    —Michael McGarvey, California State Prison, San Quentin

  • I will continue to use and pass on this information because I really believe in the instructors and their approach.

    —Kimberly Meyer, Washoe County Sheriff's Department

  • This was, by far, one of the most useful training classes I've attended since becoming an investigator.

    —Steven Aiello, Antioch Police Department

  • Your training has made the greatest and most direct impact on my assignment of any training class that I've taken.

    —Ken Gelskey, National City Police Department

  • Incredible training with amazing real world instruction. I have been taking law enforcement classes for over 30 years and by far this is the best presented and most useful.

    —Det. Brian Dale, Portland Police Bureau

  • I highly recommend this training for any Probation staff who have the necessity to interview/interrogate individuals for investigation purposes.

    —R. Bret Fidler, Santa Clara County Probation Department

  • This training by far has been the most informative and most effective I've attended. The instructors engaged the students in a manner that made me want to speak my opinion, ask questions, and participate.

    —Julio Ibarra, Merced County Sheriff’s Office

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