This course is designed for in-service law enforcement personnel (patrol officers, detectives, first-line supervisors and managers) including members of established media relations teams (sworn or civilian) to provide the necessary tools to effectively relate to the news media. Students will learn how to prepare for and respond to television, radio, and newspaper interviews as well as press conferences. Strategic use of social media, planning and liability will also be covered as tenants of this course.
Evolution of Media Relations in Law Enforcement
The Anatomy of Media Relations
The Do’s and Don’ts of Media Relations
Diversity of an interview
The 5 W’s
Live Press Conferences
Composition of Media Alerts
Media Relations During High Profile Events
Critical Incident Considerations
Officer Involved Incidents
National Incident Response Strategies
The Importance of Social Media
Effective teaching teams! The presentation of the material was consistently interesting, and intelligent without being too intellectualized.
This was, by far, one of the most useful training classes I've attended since becoming an investigator.
Instructional style is engaging and highly effective.
The information presented was highly relevant to my job and was presented in a manner that was organized and very easy to digest.
This training provided the useful tools necessary for assessing the veracity of a suspected child abuser, which goes a long way in helping to protect children.
I highly recommend this training for any Probation staff who have the necessity to interview/interrogate individuals for investigation purposes.
Your training gave me the confidence and tools to interview the suspect for over 5 hours and to bring a closure to the case.
Your training has made the greatest and most direct impact on my assignment of any training class that I've taken.
I will continue to use and pass on this information because I really believe in the instructors and their approach.